A maternity care website that plans around the due date.
Parents register for maternity care while the birth is still months away. A good maternity care website makes that registration simple, explains what the postnatal week involves and gives an honest picture of availability around their date from the start.
We build websites for maternity care organisations that need to reach parents and maternity carers alike. We start from your registration route, your planning and the questions your intake staff hear most.
What we hear most often.
Three problems that keep coming back, in the words of the people who deal with them.
Registrations say little about the week they land in
“Only in summer do we see how many births fall in August.”
A registration arrives as a form or a phone call, and the planner copies it across later. So it stays unclear for a long time which weeks are filling up. In the summer peak, with holidays and sickness, it only then turns out there are too few maternity carers for the number of families.
Parents do not know what they get or what it costs
“How many hours do we actually get, and what do we pay ourselves?”
The number of hours, the intake visit, the maternity pack, assistance at the birth and the hourly personal contribution are often scattered across pages or a PDF. Expectant parents ring with the same questions, and those who read English or another language more easily drop out sooner.
Recruitment moves slower than the rota needs
“We need maternity carers, but the application itself puts people off.”
Candidates want to know whether the work fits their life: which days, nights and on-call shifts, with or without a driving licence, and whether a career switch is possible. A long advert with a CV upload does not answer that.
Try it yourself.
A complete example website for a fictional organisation, with a visitor side and a team side.
Kraamzorg VlietnestMaternity care that plans ahead, from the due date.Kraamzorg Vlietnest is a fictional maternity care organisation in the invented town of Vlietstad, with fictional midwifery practices as referrers. The website shows how a registration on the due date shows up in the planning straight away, so shortages are visible months ahead.
As a visitor
- Register on your due dateEnter the date and postcode and see honestly what availability looks like that week. You get your own timeline with the intake call, home visit and maternity pack.
- Hours and costs explainedThe guide explains how the number of hours is decided, who sets the indication and how the personal contribution is worked out, and reminds you to check your supplementary insurance too.
- Does this rota suit me?Applicants answer a few questions about days, nights and on-call shifts and see which roles fit, followed by a short application.
On the team side, planners see per week how many due dates stand against the available maternity carers. A new registration in a full week changes colour straight away, so the team can arrange staff or call the family early.
See the team sideRead how Kraamzorg Vlietnest is put together. The organisation is fictional and the photos are stock; the way it works is real.
What we check first.
Before we design anything, we go through your current website for the points that are often missed in your sector. With the source alongside.
Personal contribution, insurance and waiting time up front
Every care provider must inform consumers before care starts about relevant prices, the contract with their insurer and out-of-pocket costs, and make waiting times clear (NZa, TH/NR-035). The personal contribution for maternity care is a fixed hourly amount set each year. We check whether your site states the current amount, with the year and source alongside.
A due date is health data
Registering means sharing a pregnancy and a due date. Under the GDPR that is health data, a special category, and anyone processing the form for you needs a processing agreement. We ask only for what the intake really needs and keep medical questions out of the form.
Complaints procedure and disputes body
Under the Wkkgz you have an accessible complaints procedure, a complainant gets a reply within six weeks (at most four weeks later if extended) and you belong to a disputes body. Clients must be told about this in a suitable way. A findable web page is the most common way; we check whether you have one.
Making AI translation visible
If information for parents is translated automatically or a question assistant answers them, from 2 August 2026 they must be told they are dealing with AI unless that is already obvious (AI Act, Article 50). We add that label and send medical questions to the midwife.
BIG numbers where they belong
Maternity carer is not a BIG title. If the site names a nurse or a midwife, their BIG registration number must be shown with it. We check this on the team and referrer pages.
This is an explanation, not legal advice. Whether a rule applies to your organisation depends on what you provide and how it is funded; we check that together.
How we go about it.
Start small, measure, and only then expand. The same four steps as in your plan.
Introduction
Twenty-five minutes with Sharif. You explain how parents register now, how your planners work and where things pinch in the busy months.
Working session and baseline
We sit with an intake worker and a planner. Together we pick one measure, such as how many registrations still need a follow-up call or how early a full week becomes visible.
Prototype
A working registration and a simple planning board with fictional families and dates. Nothing is connected to your planning system yet.
Test and decide
Planners and a few expectant parents try it. Using the agreed measure, you choose: stop, adjust or expand.
Questions we often get.
Can a registration go straight into our planning system?
Sometimes. It depends on the integrations your supplier offers and the access you grant. In the first version the registration reaches the intake worker complete; we look into a connection afterwards, together with the supplier.
What if parents ask a medical question on the website?
The website does not answer it. For contractions, bleeding, reduced movements or any other worry, the site points to the midwife’s 24-hour number, and to 112 in an emergency.
Why are there no prices?
Because the scope differs for every organisation. After an introduction you receive a written quote, and nothing is invoiced until you have agreed to it.
Further reading.
Practical guides to the rules above, with sources. The guides are in Dutch.
Websites for other sectors.
Each sector has its own example and its own points to check.
- Websites for home care and community nursingFor home-care organisations and community nursing
- Websites for day care and care farmsFor day care, meeting centres and care farms
- Websites for physiotherapists and physiotherapy practicesFor physiotherapists, group practices and practices with more than one location
- Websites for mental health and psychology practicesFor independent psychologists, psychotherapists and group practices in mental health care
- Website for a dental practice: honest access and clear pricesFor dental practices, dental hygienists and oral care centres